Posted by Michelle Johnson on Oct 31, 2008
Halloween is the perfect time to throw aside your every-day email template to the witches and incorporate a Halloween inspired design.
While part of me would like to say relevance is key - do we need a Halloween themed sale on tubs, if your emailing regularly, it can’t hurt to mix it up. If for no [...]
Posted by Michelle Johnson on Oct 30, 2008
In part I - CAN-SPAM HUH? - we defined what the CAN-SPAM Act is, what the law requires, and the penalties involved should you violate the conditions of the law. While you may be thinking, I’m just a small business e-mailing my small client base, this law doesn’t apply to me, think again. If you [...]
Posted by Michelle Johnson on Oct 24, 2008
If you’re currently doing e-mail marketing and find yourself asking this question, immediately step away from the SEND button. First and foremost, you should be well versed on the topic, and be practicing according to guidelines, because the alternative can be costly.
Here’s a briefing on what you need to know:
Controlling the Assault of Non-Solicited [...]
Posted by Michelle Johnson on Oct 20, 2008
Customer retention is a valuable and important aspect of every business, whether brick and mortar or e-commerce. With your online store you spend a large – LARGE – chunk of change every month to swoon, flirt and court potential customers. Once you’ve made that first sale, all your PPC (pay-per-click), SEO (search engine optimization), and [...]
Posted by Michelle Johnson on Oct 16, 2008
A few weeks ago I mentioned that email marketing continues to make sense in a poor ecomony. Now, I don’t like to toot my own horn, well, maybe just a little, but here is some further evidence to support that fact.
Marketers’ attitudes about e-mail affect their approach to strategy, judging by a study conducted in [...]
Posted by Michelle Johnson on Oct 10, 2008
Some of you might be venturing into list rentals or list purchasing…my opinion, just say no! These lists are unqualified, often unreliable and completely shady business!
Would you open an e-mail from a person/business you’ve never heard of? I know you’re telling yourself no right now. Well, put yourself in the customers shoes…err seat. They aren’t [...]
Posted by Michelle Johnson on Oct 10, 2008
I get asked this question a lot, what can I do to improve my open rates? Well, there are a few things to consider:
Subject Line
First, give the subject line the attention and respect it deserves. The subject line is like a prime piece of property; the house might be gorgeous, but if the land is [...]
Posted by Michelle Johnson on Oct 10, 2008
Not only is it the truth, it’s also the name of the boot camp session I presented yesterday. Though all of you couldn’t be here (sad), I wanted to share with you some of the valuable information I shared with those that did!
I’m well aware of the fear that’s involved in venturing into email - [...]
Posted by Michelle Johnson on Oct 2, 2008
The answer is a definitive YES!
E-mail continues to prove itself a leader in Internet Marketing, even at a time when we’re looking at higher taxes thanks to the Senate approval of the new $700 billion economic bailout bill.
According to the Epsilon “Q1 2008 U.S. Email Trends and Benchmark Results” Median order size for email remained [...]
Posted by Michelle Johnson on Sep 29, 2008
Internet Users Read with a Grain of Salt…
I’m gonna be honest with you, that hurts a girl with a love for the ‘written’ word. I guess I’m just never going to let go of the printed newspaper, that is until the last daily newspaper (which is bound to happen) is ripped from my fingertips. So, [...]