Posted by Michelle Johnson on Jan 30, 2009
The recession is putting increased emphasis on ROI in marketing campaigns. So, email stands out as a key tactic for marketers this year.
According to a new survey by Marketing Sherpa (http://www.marketingsherpa.com/) the recession and budget constraints are forcing marketers to concentrate on tactics that deliver the best return on investment. So it’s not surprising that [...]
Posted by Michelle Johnson on Jan 22, 2009
Welcome to 2009! Now that you’ve hopefully had time to recuperate from the holiday rush, restocked the shelves and taken a nice, deep breath (dare I say, maybe even a day or two off), now’s the perfect time to look ahead and plan out your marketing efforts for the new year.
I understand many of you [...]
Posted by Michelle Johnson on Dec 12, 2008
Like other adult Internet users, boomers prefer to talk face-to-face about products, brands or services. Some 93% of baby boomers were very or somewhat likely to share product information with friends, according to a ThirdAge/JWT BOOM survey.
The digital channels they use to communicate their news follow a familiar pattern: E-mail and the telephone were more [...]
Posted by Michelle Johnson on Dec 11, 2008
I hope you’ve had a prosperous Black Friday, Cyber Monday and Green Mondays to boost the economic slump you’ve been feeling. With 14 days left until Christmas, now is not the time to slack on your e-mail efforts.
Running dry on creative marketing juices? Here are some blast ideas that you can start pushing today:
* Last [...]
Posted by Michelle Johnson on Nov 7, 2008
E-mail marketing continues to lead the pack in ROI! Here are some tips to make the most of your e-mail renewal efforts to continue to increase that ROI.
Sender Address
The sender address is critical to getting your e-mail opened. Fifty-six percent of those surveyed cited “knowing and trusting the sender” as a reason to open an [...]
Posted by Michelle Johnson on Nov 7, 2008
The Direct Marketing Association’s annual ROI figures are in and the winner is (no surprise) e-mail!
Yes, once again e-mail leads all other direct response channels in ROI. The DMA estimates that companies using e-mail marketing in 2008 generated an average $45.06 in revenue for each dollar they spent.
E-mail is a relationship medium, meaning it helps [...]
Posted by Michelle Johnson on Nov 4, 2008
E-mail a friend, colleague, customer list or business contacts - but utilize the ease and convenience to encourage everyone to vote - no matter whom your voting for! Today is an historic day, no matter the outcome.
Posted by Michelle Johnson on Oct 31, 2008
Halloween is the perfect time to throw aside your every-day email template to the witches and incorporate a Halloween inspired design.
While part of me would like to say relevance is key - do we need a Halloween themed sale on tubs, if your emailing regularly, it can’t hurt to mix it up. If for no [...]
Posted by Michelle Johnson on Oct 30, 2008
In part I - CAN-SPAM HUH? - we defined what the CAN-SPAM Act is, what the law requires, and the penalties involved should you violate the conditions of the law. While you may be thinking, I’m just a small business e-mailing my small client base, this law doesn’t apply to me, think again. If you [...]
Posted by Michelle Johnson on Oct 24, 2008
If you’re currently doing e-mail marketing and find yourself asking this question, immediately step away from the SEND button. First and foremost, you should be well versed on the topic, and be practicing according to guidelines, because the alternative can be costly.
Here’s a briefing on what you need to know:
Controlling the Assault of Non-Solicited [...]