Posted by Michelle Johnson on Dec 12, 2008
Like other adult Internet users, boomers prefer to talk face-to-face about products, brands or services. Some 93% of baby boomers were very or somewhat likely to share product information with friends, according to a ThirdAge/JWT BOOM survey.
The digital channels they use to communicate their news follow a familiar pattern: E-mail and the telephone were more [...]
Posted by Michelle Johnson on Dec 11, 2008
I hope you’ve had a prosperous Black Friday, Cyber Monday and Green Mondays to boost the economic slump you’ve been feeling. With 14 days left until Christmas, now is not the time to slack on your e-mail efforts.
Running dry on creative marketing juices? Here are some blast ideas that you can start pushing today:
* Last [...]
Posted by Michelle Johnson on Nov 7, 2008
E-mail marketing continues to lead the pack in ROI! Here are some tips to make the most of your e-mail renewal efforts to continue to increase that ROI.
Sender Address
The sender address is critical to getting your e-mail opened. Fifty-six percent of those surveyed cited “knowing and trusting the sender” as a reason to open an [...]
Posted by Michelle Johnson on Nov 7, 2008
The Direct Marketing Association’s annual ROI figures are in and the winner is (no surprise) e-mail!
Yes, once again e-mail leads all other direct response channels in ROI. The DMA estimates that companies using e-mail marketing in 2008 generated an average $45.06 in revenue for each dollar they spent.
E-mail is a relationship medium, meaning it helps [...]
Posted by Michelle Johnson on Nov 4, 2008
E-mail a friend, colleague, customer list or business contacts - but utilize the ease and convenience to encourage everyone to vote - no matter whom your voting for! Today is an historic day, no matter the outcome.
Posted by Michelle Johnson on Oct 31, 2008
Halloween is the perfect time to throw aside your every-day email template to the witches and incorporate a Halloween inspired design.
While part of me would like to say relevance is key - do we need a Halloween themed sale on tubs, if your emailing regularly, it can’t hurt to mix it up. If for no [...]
Posted by Michelle Johnson on Oct 30, 2008
In part I - CAN-SPAM HUH? - we defined what the CAN-SPAM Act is, what the law requires, and the penalties involved should you violate the conditions of the law. While you may be thinking, I’m just a small business e-mailing my small client base, this law doesn’t apply to me, think again. If you [...]
Posted by Michelle Johnson on Oct 24, 2008
If you’re currently doing e-mail marketing and find yourself asking this question, immediately step away from the SEND button. First and foremost, you should be well versed on the topic, and be practicing according to guidelines, because the alternative can be costly.
Here’s a briefing on what you need to know:
Controlling the Assault of Non-Solicited [...]
Posted by Michelle Johnson on Oct 20, 2008
Customer retention is a valuable and important aspect of every business, whether brick and mortar or e-commerce. With your online store you spend a large – LARGE – chunk of change every month to swoon, flirt and court potential customers. Once you’ve made that first sale, all your PPC (pay-per-click), SEO (search engine optimization), and [...]
Posted by Michelle Johnson on Oct 16, 2008
A few weeks ago I mentioned that email marketing continues to make sense in a poor ecomony. Now, I don’t like to toot my own horn, well, maybe just a little, but here is some further evidence to support that fact.
Marketers’ attitudes about e-mail affect their approach to strategy, judging by a study conducted in [...]